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General Discussion / The visual elements
« on: September 10, 2023, 03:16:35 am »
The naming or trade name of the brand. Corporate colors. The packaging. The fonts. Etc. What is a style guide? The style guide is the document that includes the visual identity and that serves as a manual to know how you should use the style that has been defined for your brand in each of the different locations in which it appears (your website, your social networks , your business card, your advertisements, etc.). This style guide is essential if you want your brand to have a solid and professional image.
Why is it important to define the visual identity Phone Number List of your brand on Instagram? Mainly because your brand must transmit a solid and professional image, but also because thanks to it you can differentiate yourself from the competition and your followers quickly identify your content. How to create a visual identity on Instagram? If your graphic designer created a style guide for you (and if he is a good professional, he should do so), the following steps will seem very simple to you because you will already have everything almost defined.
If this is not your case, do not worry, I will tell you how you can do it. Define your color palette Your publications cannot have totally different colors every day, but you have to define which are your main colors and which are your secondary colors. For this, it is interesting that you look at your logo, your website, your business card, etc. Because all your brand should have this main color. And the secondary colors should complement that main color. They can be colors of the same chromatic range as the main one, that are complementary or that are contrary.
Why is it important to define the visual identity Phone Number List of your brand on Instagram? Mainly because your brand must transmit a solid and professional image, but also because thanks to it you can differentiate yourself from the competition and your followers quickly identify your content. How to create a visual identity on Instagram? If your graphic designer created a style guide for you (and if he is a good professional, he should do so), the following steps will seem very simple to you because you will already have everything almost defined.
If this is not your case, do not worry, I will tell you how you can do it. Define your color palette Your publications cannot have totally different colors every day, but you have to define which are your main colors and which are your secondary colors. For this, it is interesting that you look at your logo, your website, your business card, etc. Because all your brand should have this main color. And the secondary colors should complement that main color. They can be colors of the same chromatic range as the main one, that are complementary or that are contrary.